Analyse what’s ranking in the SERPs and give you specific recommendations on exactly what you’re missing. We’ve considered many things to do if you want to create SEO content, but as you may have noticed, many of these things require tools for execution. Special thanks to Dawn Shepard, who provided the images for this post. Choosing the right SEO tools can simplify optimization, help you track progress, and improve results. Also, research from Ziff Davis shows LLMs like Open AI prefer content from authoritative websites.
- They help Google understand what a page is about and boost its authority, which can lead to higher rankings.
- If those keywords appear on the page, or if they appear in the headings or body of the text, the information is more likely to be relevant”.
- You should then aim to create a layout for your content that is easy to read and navigate.
- Having core competency in on-page SEO while keeping up with newer techniques is invaluable to keeping your competitive edge.
📝 59. Optimise Your Internal Linking
For example, in Shopify, go to a product page and scroll to the “Search engine listing preview” and make changes as desired. Meta tags are snippets of text, formatted as HTML code, that describe the content of a webpage. Social media platforms also leverage this meta information when serving content to their users. Google needs assistance in understanding the content of your images.
Search engines, like Google, love fresh and updated content that’s helpful. Optimizing your site for mobile is essential because more than 50% of the Internet’s traffic comes from mobile devices. Google even uses a mobile-first approach for indexing websites. In most cases, smaller companies will focus on long-tail keywords or keywords with three to four words. For the best results, keep your meta description within 160 characters.
Content Hub
Use descriptive anchor text and ensure that the content surrounding the link is relevant to the page your linking to. Internal links make your site easier to crawl, help Google better understand the quality of your content and which pages belong in the same category. The Google algorithm search leak gave us unique insights into how Google uses links to better understand your content.
Breaking up your content with BHS Links headings makes it much easier for users to navigate through your page and find what they’re looking for. A page title (or title tag) is the HTML element that defines what the title of a web page is. Because, an On Page SEO Audit also makes it easier for crawlers and human visitors to understand what the content is about without much effort. There is a high amount of synchronization between them all, such as how SEO content, page speed and mobile friendliness all affect each other. Give us your site (or clients) and we’ll analyze the site’s SEO elements (on-page, URL equity, competitors etc), then organise this data into an actionable SEO audit.
It tells Google and other search engines what your images are about … Which is important because Google now delivers almost as many image-based results as they do text-based results. On-page SEO is important because it tells Google all about your website and how you provide value to visitors and customers.
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